Why We Still Need Post-It Notes

Good stuff – thanks Rose Covered Glasses


Post It


“Paper-based communications might be nearing obsolescence, but there’s a reason 3M still sells an estimated $1 billion worth of Post-It notes every year.

In our seemingly overly technologically bound and electronically enhanced world we live in today, people may find unique interest in the possible influence of the low-tech impact of a small 3 x 3 piece of semi-sticky paper. :- )

If you ask someone to do something by writing it on a Post-It note, they’re more likely to comply, according to an oddly resonant research paper from a decade ago written up this week on Harvard Business Review’s website.

Those little squares with the sticky strip on top are “surprisingly persuasive,” writes psychologist Kevin Hogan in HBR. (It should be noted that there are other sticky-note makers out there aside from 3M, which came up with the nifty technology 35 years ago.)

The paper’s…

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