The Future of Social Media Marketing 2013: Engage!

Originally posted on Webseology:

Social Media Marketing and Infographic Hub and Spoke

Social Media Marketing Hub and Spoke Infographic (Photo credit: DigitalRalph)

The Future of Social Media

Social Media Marketing in 2013, is bound to be full of surprises. That said, there are opportunities for speculation and predictions especially for purposes of aligning brands to better engage their clients.

The first prediction that is closely aligned to how fast web content is changing is that Social Media Marketing in 2013 will rely more on visuals and video to get audience involved and listening (a.k.a. ENGAGED). This can be closely related to the unprecedented growth of Pinterest and Instagram and the burgeoning new culture of content curation.

Marketers will need more compelling graphics, photos and videos to stay in the eyes of their audience. Edgerank on Facebook, will be the force to beat when Social Media Marketing targets Facebook users. And more visually compelling content will keep the audience interested and the…

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